The seminar can be held online on the official International Business Academy platform. On completion of the training you will be given a link to the recording, which will be available for one month.
*dates are subject to additional confirmation
excluding VAT
* VAT of 16% will be added to the invoice
Design thinking is a problem-solving methodology based on a creative rather than analytical approach. It makes it possible to create human-centred products and services. The special feature of the tool is its universality: it can and should be applied successfully in any field of activity.
Training goal: to develop participants' design thinking skills for use in their work and everyday life, helping to solve complex problems, develop creativity and stimulate innovative approaches to tasks and projects
During the training participants will gain:
A deep understanding and application of the principles and processes of design thinking.
Skills in generating creative ideas and finding innovative solutions.
Confidence in applying empathy methods and understanding users' needs.
The ability to work effectively in a team using collective intelligence.
Skills in formulating clear problems and defining the target audience.
The ability to create prototypes and test them with users.
Readiness and ability to analyse data and collect feedback.
Skills in collective decision-making and taking different opinions and ideas into account.
Flexibility and adaptability in a changing organisational environment.
Motivation and tools for continuous improvement and innovation.
Defining the problem
Introduction to design thinking and its basic principles
Researching the problem: methods of gathering information and analysing data
Strategies for formulating a clear problem
Defining the target audience and its needs
Using empathy tools to understand users
Generating ideas
Principles and methods of idea generation
Overcoming mental blocks and stimulating creativity
Applying the principles of brainstorming
Using associative techniques to widen the range of possible solutions
Creating prototypes and experimenting with ideas
Selecting an idea
Methods and criteria for selecting the most suitable ideas
Using idea evaluation matrices for comparison and selection
Analysing and taking into account risk factors and the potential for implementing ideas
Principles and methods of collective decision-making
Creating an action plan for the selected idea
Prototyping and testing
The purpose of prototyping in design thinking
Different types of prototypes and their use
Conducting user tests and collecting feedback
An iterative approach to prototyping and improving ideas
Analysing test results and adapting the prototype
Implementation and scaling
Planning project implementation and managing resources
Defining key performance indicators and monitoring results
Overcoming resistance to change and managing change
Scaling and spreading successful solutions
Reflection and feedback for continuous improvement
