Yerlanova Saltanat

Saltanat
Yerlanova

Business trainer

Professional interests:

  • Project work: systematisation, optimisation and automation of business processes. Building an effective sales system. Coaching effective teams
  • Developing and delivering skills trainings: Sales management, sales team management, customer focus, stress resilience, handling objections, negotiation, presentations, soft skills, B2B sales
  • Experience in staff training and development. Personal effectiveness skills

Practical experience:

2023 — present — Management consulting — Building an effective business management system. Development Director of the Ort Optic chain of medical centres

Sales growth in the company. Opening and launching new branches. Launching new products on the market. Business plan development. Marketing strategy development. Building and optimising business processes. Strategic plan development. Running strategy sessions. Developing and implementing financial reporting. Measuring and analysing business financial indicators (profitability, margins, turnover). Systematising business processes in the company (including 1C ERP, Bitrix, CRM). Building the sales department. Drafting internal regulatory documents (instructions, scripts, process flowcharts). Team coaching. Developing and delivering trainings, seminars and training programmes.

2021 — 2023 — Commercial Director of Dolce Pharm LLP. A large holding company, pharmaceutical manufacturer

Commercial Director: Sales growth. Organising sales, product promotion, customer acquisition, working with distributors and clinics. Developing, implementing and optimising business processes and managing their quality. Motivating the team, developing and implementing KPIs. Defining and implementing the company's marketing strategy, market analysis. Creating the sales department and building work processes. Implementing CRM in sales, sales analytics. Creating and implementing the commercial department's reporting system, pricing. Developing action plans at different levels. Analysing the company's operations: weaknesses and strengths. Financial statement analysis. Monitoring income and expenses: profit analysis. Training the sales department, participating in hiring, managing the commercial department, marketing department, logistics department and procurement department.

Project manager: Project management. Building and improving business processes. Negotiating with suppliers and customers. Launching a new product on the market.

2019 — 2021 — Financial Director. Kausar Med LLP. Medical equipment distributor

Financial Director: Building an effective business model. Developing, implementing and executing the business plan, strategic planning, budgeting, income and expense planning. Financial statement analysis. Calculating project profitability, pricing, attracting and supporting business investment projects, raising loan financing, full support of the lending process, negotiating and working with suppliers. Responsibility for the company's financial result, supervising the accounting department.

2017 — 2019 — Head of Sales. Kausar Med LLP. Medical equipment distributor

Managing and building the sales department, meeting the plan and growing sales. Acquiring new clients, working with the manufacturer, taking part in tenders, checking tender documentation, concluding contracts, negotiating with decision-makers and top executives of companies and government institutions. Supporting the sales process through to full contract execution.

2015 — 2017 — Project Manager. Medicus Eurasia LLP. Eurasia Group of Companies

Managing medical equipment supply projects. Communicating with customers, initial analysis of business requirements, assessing technical feasibility. Coordinating the project team's interaction. Setting tasks for implementation specialists and developers, monitoring request fulfilment. Preparing project and technical documentation; reporting; presenting the company's products; preparing and costing commercial proposals for customers; working through the purchase of additional works/services with the customer; concluding contracts with customers; monitoring the signing of service certificates/delivery notes and ensuring the return of documents; entering project data in the electronic document management system; training the customer's users; working on the public procurement portal and with tenders.

2013 — 2015 — Corporate Trainer. HR Director. Medicus Eurasia LLP. Eurasia Group of Companies

Shaping and planning the company's HR strategy; C&B (payroll, budget, headcount, analytics of the remuneration and bonus system); optimising/implementing/monitoring the KPI system for the whole company (KPIs, retail grading, non-financial motivation); optimising the recruitment cycle; optimising and monitoring onboarding programmes/internal rotation of new employees; regular practice in controlling long and short lists, tracking funnel metrics; developing and optimising the assessment system and technologies (assessment centre, profiling), training, development and retention of staff; controlling and monitoring HR records administration; facilitation and team cooperation across the office/branch network; organising corporate team building and other events; developing training programmes and distance courses; delivering trainings and webinars.

2007 — 2012 — Head of the HR Department. Alliance Bank JSC, Almaty

Coordinating activities and exercising control over: HR administration; financial motivation of employees; social support of employees; compliance with labour discipline by Bank employees; automation of HR records processes. Developing the remuneration and bonus system, base and total rewards. Staff performance management. Building an effective C&B system; calculating bonus payments (bonuses, quarterly, annual), administering other bonus payments; compiling summary tables on budget, payments, etc.; working with HR analytics. Providing analytical data on salary surveys and staff turnover for review by the Department Director; coordinating the work of the Bank's regional branch managers on HR administration; organising and conducting staff appraisals; analysing, optimising and shaping the Bank's organisational structure and staffing table; developing and updating the methodological and regulatory framework for labour relations and internal labour regulations, employee insurance and other internal HR administration documents; managing, improving and automating HR processes; developing and updating qualification requirements for the Bank's positions; management reporting.

2002 — 2006 — Lecturer at the Department of Finance. Kainar University

Delivering lectures and practical classes in economic disciplines.

Education:

Tynyshpayev Kazakh Academy of Transport and Communications. Specialisation "Finance and Credit". Almaty. Diploma with honours.

Further education:

2022 — 2023 — Business practicum "The Growing Sales System" — Building a sales department and implementing the project in the company. I. Maltsev. Moscow

2022 — 2023 — Business practicum "MARKETING INTENSIVE". Developing the company's marketing strategy. ASTREMSKY MARKETING

2022 — Sales training "Premier League of Sales". Practicum Group

2021 — Practicum "The Effective Business System" by Visotsky Consulting. Implementation in the company

2021 — Online reality training "Time Management Quest Turbo 21". BOGUSH TIME−21 business studio

2013 — Internal audit of the quality management system in accordance with ISO 9001:2008. Kazakhstan Organisation for Quality

2013 — Strengthening employees. Performia

2013 — Key leadership communication skills. Performia

2007 — Corporate trainer. Alliance Bank JSC