The seminar can be held online on the official International Business Academy platform. On completion of the training you will be given a link to the recording, which will be available for one month.
*dates are subject to additional confirmation
excluding VAT
* VAT of 16% will be added to the invoice
To increase employees' loyalty to the organisation, motivate them and create a particular image of a competitive, developed organisation based on corporate rules, norms of behaviour and a shared team spirit, it is recommended to develop and instil certain corporate values in the organisation's employees.
Exactly which values these will be — depends on the choice of the organisation's management. In any case, the values must correspond to the organisation's strategic goal, its organisational technology, the opportunities and constraints of the organisation's external environment, the level of staff professionalism and the specifics of the national mentality.
Values matter more than goals. The chosen values shape the strategy, the goals of units, the selection and motivation of employees, and the development of corporate culture. In this way the integration of the team and the unity and consistency of the goals and actions of employees and the organisation are ensured.
As a result the participant will be able to:
Theory block «Managing corporate culture»
Practical block «Mastering corporate values»
Project session «Cascade communications».
