Stakeholder management

Programme

1. Introduction to Stakeholder management
   1. Defining the concepts of «stakeholders» and «stakeholder management»
   2. What determines the effectiveness of Stakeholder management and why it is difficult
   3. Techniques for identifying stakeholders
   4. Stakeholder analysis and mapping
   5. Prioritising stakeholders
2. Working with Stakeholders' expectations and needs
   1. Techniques for gathering information on stakeholders' needs, requirements and expectations
   2. Conducting interviews and surveys
   3. Analysing information on requirements and expectations
3. Stakeholder engagement strategies
   1. Existing approaches to engagement
   2. Drawing up a stakeholder engagement plan
   3. Matching the engagement strategy to the stakeholder's characteristics

1. Building communication
   1. Criteria of effective communication with Stakeholders
   2. Choosing the communication channel and methods
   3. Overcoming communication barriers and conflict situations
2. Monitoring and managing relationships with Stakeholders
   1. Ways of monitoring the parties' satisfaction and collecting feedback
   2. Resolving disputed issues and managing expectations
   3. Strategies for building trust and developing cooperation
3. Stakeholder management in practice
   1. Exercises in applying Stakeholder management techniques
   2. Case analysis and work on a possible scenario
   3. Developing an action plan for applying Stakeholder management in practice in organisations or projects