How to promote a restaurant

Programme

• The restaurant concept
• Methods of defining it
• The ideal balance of location and competition
• Creating a competitive restaurant menu
• Marketing support for the menu
• Introducing a motivational menu sales system
• Restaurant events that generate guests
• Types of advertising in a restaurant
• Direct sales in a restaurant
• Promoting the restaurant in the city
• Promoting the restaurant internally
• Opening a restaurant properly and positioning it
• Range management

• Service as a synonym for suggestive selling
• 4 ways to increase the average bill and improve service in a restaurant
• Algorithm for increasing sales in the dining room and at the bar
• Practising the skills of the waiter-salesperson (prompting questions, listening, body language, alternative offers, positive verbal behaviour)
• Technique for offering a product to a guest
• 8 manager actions for increasing sales in the dining room
• Creating a technology for offering products to guests based on 6 sales opportunities
• Practising the offer technology in the restaurant dining room
• Feedback and correction of practical performance

Training outcome

Those organising the training will gain knowledge of how to promote a restaurant using internal resources and how to increase the guest's average bill. Participants will master in practice modern techniques for increasing revenue, which will improve the well-being of the establishment and their own. It will make it possible to assess the effectiveness of each employee and establish a motivational link between the employee's results and their reward