General Director. Methods and tools for improving company efficiency amid crisis expectations

Programme

Main goals and functions of the CEO. Strategic management

• Technologies of strategic analysis and strategic decision-making
• Sources of competitive advantage
• Drivers of profitability and of increasing company value
• Specifics of revising strategic goals in a crisis. Changes required when updating the company's strategic goals

Workshop: practising analytical skills in groups: analysing competitive forces, identifying key factors for increasing the company's competitiveness, analysing ways to increase crisis resilience for participants' companies. Analysing the company's development goals and whether the organisational structure matches them

• Functional goals, key success factors, top-level key indicators
• How to align the process and organisational structure with the company's strategic goals in a crisis
• Building balanced process and organisational structures

Workshop: participants will develop functional goals and key success factors for their companies and examine in practice various principles of forming units. Organising the risk management system

• The impact of risks on achieving the company's strategic goals
• Principles of building a risk management system
• Risk management methods
• Operation of the risk management system
• Risk management measures

Methods of increasing income

• Managing the range of services
• Pricing management
• Customer relationship management
• Launching high-margin products and services
• Cross-selling
• Leading indicators of falling and rising sales

Workshop: participants will conduct a range analysis and assess the profitability of product lines and products, identify leading and lagging indicators of falling sales, and review the key processes that drive sales growth. Methods of reducing costs

• Procurement management
• Methods of reducing raw material and supplies costs
• Inventory management
• Optimising labour costs
• How cost reduction programmes differ from waste reduction programmes
• «Lean production» practices
• Improving the efficiency of fixed asset use

Workshop: developing a cost (waste) reduction plan for participants' companies and staff motivation schemes for cost reduction

Company management loops

• Organising strategic, tactical and operational planning
• BSC (Balanced Scorecard) technology
• Management by objectives
• Financial planning. Financial accounting centres. Managing the budget process
• Process management. Core and support processes. Process efficiency and effectiveness. Directions of business process optimisation
• Managing company effectiveness using the quality management system (QMS) and ISO 9001 standards

Workshop: building a strategy map for participants' companies using BSC technology. Identifying core and support processes for participants' companies. Reviewing the main directions of business process optimisation. Change management

• The concept of change management
• Organising continuous change (improvement). Toyota's continuous improvement system
• Organising innovative change. Analysing successful company re-engineering projects

Staff motivation

• Building a balanced pay system
• Aligning the pay and motivation system with the company's goals and main objectives
• Which is better: penalising or rewarding staff
• KPI-based staff motivation. Reviewing various ways of developing a KPI system
• Cascading KPIs down to unit level
• Delegating responsibility
• How to teach employees to love their work

Workshop: building a KPI system for the units of a manufacturing and sales company or a trading house. Reviewing various ways of developing and assessing KPIs