Modern marketing research methods

Duration 2 days

The seminar can be held online on the official International Business Academy platform. On completion of the training you will be given a link to the recording, which will be available for one month.
*dates are subject to additional confirmation

Seminar dates

Schedule: 10:00 to 17:30
Cost 296 500 tenge

excluding VAT

* VAT of 16% will be added to the invoice

The price includes:

  • Seminar
  • Exclusive handout materials
  • IBA certificates
  • Notepads, pens
  • Lunches and 2 coffee breaks
Register

The main objective of the training is to pass on knowledge in the field of marketing research, and to build the skills of collecting, recording and analysing information and developing a research programme.

The training is intended for senior and middle managers of Kazakhstani companies, heads and specialists of marketing departments and / or marketing research and analysis departments, as well as specialists involved in conducting marketing research at enterprises.

Only for participants with basic knowledge of marketing research.

Teaching methods used during the training:

  • Lecture
  • Brainstorming
  • Cases
  • Structured exercises
  • Discussion

Key Account Manager

Natalya Batukhtina
ns@iba.kz +7 702 777 44 11 WhatsApp

Key Account Manager

Юлия Копцева
manager@iba.kz +7 702 777 44 11 WhatsApp
Seminar programme Download programme as PDF
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Programme

Day 1

Online surveys

Research in social networks

Day 2

Collecting and analysing information in social media

The focus group in a social network

Other modern marketing research methods (overview: essence, advantages and disadvantages)

All areas