Planning marketing activities and evaluating effectiveness

Duration 2 days

The seminar can be held online on the official International Business Academy platform. On completion of the training you will be given a link to the recording, which will be available for one month.
*dates are subject to additional confirmation

Seminar dates

Schedule: 10:00 to 17:30
Cost 296 500 tenge

excluding VAT

* VAT of 16% will be added to the invoice

The price includes:

  • Seminar
  • Exclusive handout materials
  • IBA certificates
  • Notepads, pens
  • Lunches and 2 coffee breaks
Register

Irrational planning and the inability to evaluate the results of the activities carried out are the scourge of Kazakhstani companies. Many of us face a shortage of money, time and human resources to implement what would seem to be planned campaigns. In turn, even full and timely «spending of the budget» does not guarantee that the campaigns carried out were effective.

At the seminar «Planning marketing activities and evaluating their effectiveness» you will gain the knowledge and competent recommendations you need for successful planning and for evaluating the return on marketing investment.

Key Account Manager

Natalya Batukhtina
ns@iba.kz +7 702 777 44 11 WhatsApp

Key Account Manager

Юлия Копцева
manager@iba.kz +7 702 777 44 11 WhatsApp
Seminar programme Download programme as PDF
Get a personalised commercial proposal in PDF format
Download proposal as PDF

Programme

Day 1

Planning marketing activities

Day 2

Planning marketing activities based on financial measurements

Measuring the effectiveness of activities

All areas