Professional interests
- Marketing, advertising, PR
- Public Relations
- Marketing communications
- Marketing management
- Advertising
Key consulting and training projects
Government, non-governmental and commercial organisations
- Akimat of Kostanay Region
- consulting on organising the work of the Press Service
- consulting on interaction between the Press Service and the media
- public relations work
Kazakh Humanitarian Law University
- consulting on marketing communications
- consulting on interaction between the Press Service and the media
- writing the marketing communications strategy and policy
- writing the PR strategy and promotion channels
- building a new model of external and internal communications
Baitursynov Kostanay State University
- lecturer at the Department of Journalism and Public Relations
- trainings on external communications and PR
- trainings on media analysis and evaluating PR effectiveness
Regional Financial Centre of Almaty JSC
- participation in developing the action plan for improving the financial literacy of the population of Kazakhstan for 2016-2018
Non-governmental organisation, Pomoshch public fund
- implementing PR technologies in non-governmental organisations
- consulting on project promotion
Non-governmental organisation, Dara public fund
- implementing PR technologies in non-governmental organisations
- consulting on project promotion
BIG Idea advertising agency
- developing advertising campaigns and direct marketing promotion of brands
- developing PR projects to promote soft drinks.
KazTransCom JSC
- trainings on promoting the company\'s brand in the telecommunications market
- trainings on internal communications
Current position
- Head of the Press Service, Qazaq Banki JSC
Work experience
- 2014 — 2015 — KazTransCom JSC, Kazakhstan, marketing communications manager
- 2012 — 2014 — Schneider Electric LLP, Almaty, marketing communications manager
- 2011 — 2012 — INTERTEACH Kazakh Healthcare and Medical Insurance Corporation JSC, Almaty, manager of the Advertising and Public Relations Department
- 2010 — 2012 — GNPF Accumulative Pension Fund JSC, Almaty, press secretary
- 2007 — 2010 — Kaz Press LLP, Almaty, marketing and advertising manager (marketing specialist for special projects, printed products)
- 2006 — 2007 — Akimat of Rudny, Kostanay region, press secretary
- 2006 — 2006 — Department of Internal Affairs of Kostanay Region, press secretary
- 2002 — 2005 — Kostanayskie Novosti, Alau TV and radio company, Kazakhstan 1 — Kostanay, journalist
Education
- 2006 — Kostanay State University
- 2015 — Advanced training, Customer Loyalty Management, Almaty Management University (formerly IAB), Almaty
- 2014 — Certificate, SMM promotion and reputation management for IT companies, PR Partner agency, Moscow
- 2013 — Certificate, IX International PR Forum. Reputation management and public opinion, PROMO GROUP COMMUNICATIONS LLP, Almaty, PR 2013
- 2010 — Marketing communications, Analysis of open information sources as a marketing tool. Theory and practice of media monitoring, Media-System Agency
- 2008 — Certificate, Marketing and Advertising Manager, School of Marketing, Almaty
- 2007 — Certificate, Press Service. Working and interacting with local authorities and the media, Media Centre, Kostanay
- 2005 — Certificate, Management and Marketing in the Media, Centre for Legal Journalism, Kostanay
- 2005 — Certificate, Youth Forum of Journalists of Kazakhstan, Centre for Journalism, Karaganda
- 2004 — Certificate, Applying PR Technologies in Non-Profit Organisations, Centre for Journalism, Karaganda
- 2003 — Certificate, Documentation Support of Management and Archival Science, Kostanay State University, Almaty
