Effective selling of banking products

Duration 2 days

The seminar can be held online on the official International Business Academy platform. On completion of the training you will be given a link to the recording, which will be available for one month.
*dates are subject to additional confirmation

Seminar dates

Almaty

14-15 September 2026 16-17 November 2026 8-9 February 2027 12-13 April 2027 21-22 June 2027 23-24 August 2027 11-12 October 2027 20-21 December 2027 10-11 January 2028 20-21 March 2028 15-16 May 2028 17-18 July 2028 11-12 September 2028 13-14 November 2028

Online

21-22 October 2026 23-24 November 2026 14-15 January 2027 15-16 March 2027 17-18 May 2027 26-27 July 2027 9-10 September 2027 15-16 November 2027 28-29 February 2028 3-4 April 2028 19-20 June 2028 14-15 August 2028 9-10 October 2028 18-19 December 2028
Schedule: 10:00 to 17:30
Cost 296 500 tenge

excluding VAT

* VAT of 16% will be added to the invoice

The price includes:

  • Seminar
  • Exclusive handout materials
  • IBA certificates
  • Notepads, pens
  • Lunches and 2 coffee breaks
Register

The main aim of the programme is to build basic skills in selling the bank's products and to improve the quality of managers' interaction with customers in various situations, thereby raising effectiveness.

The training programme is aimed at practising practical skills using various situations as examples, and is conducted using role plays, practical assignments and work in small groups, drawing on participants' experience. The work experience of all training participants and high-quality feedback are widely used.

The key issue raised at the training is developing the skills of using sales tools in communicating with customers and how this translates into higher sales volumes.

The main objectives of the training are:

  • To systematise existing knowledge and skills in sales techniques
  • To build an understanding of existing strategies for increasing sales volume
  • To teach various approaches to the sales process and the main stages of a sale, as well as techniques for managing personal sales and increasing sales volume
  • To pass on tools for increasing effectiveness through organising one's own work
  • To develop the skills of effective techniques at each stage of interaction with customers
  • To develop communication skills for working in difficult situations
  • To create motivation for managers' professional development

Key Account Manager

Natalya Batukhtina
ns@iba.kz +7 702 777 44 11 WhatsApp

Key Account Manager

Юлия Копцева
manager@iba.kz +7 702 777 44 11 WhatsApp
Seminar programme Download programme as PDF
Get a personalised commercial proposal in PDF format
Download proposal as PDF

Programme

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