Effective selling of banking products

The main aim of the programme is to build basic skills in selling the bank's products and to improve the quality of managers' interaction with customers in various situations, thereby raising effectiveness.

The training programme is aimed at practising practical skills using various situations as examples, and is conducted using role plays, practical assignments and work in small groups, drawing on participants' experience. The work experience of all training participants and high-quality feedback are widely used.

The key issue raised at the training is developing the skills of using sales tools in communicating with customers and how this translates into higher sales volumes.

The main objectives of the training are:

• To systematise existing knowledge and skills in sales techniques
• To build an understanding of existing strategies for increasing sales volume
• To teach various approaches to the sales process and the main stages of a sale, as well as techniques for managing personal sales and increasing sales volume
• To pass on tools for increasing effectiveness through organising one's own work
• To develop the skills of effective techniques at each stage of interaction with customers
• To develop communication skills for working in difficult situations
• To create motivation for managers' professional development