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Effective PR technologies

Duration 2 days

Trainer Khasanov Timur Asylkhanovich Pigul Yevgeniya Andreyevna Amanzholov Alkey Zhumanovich Шамшет Улан

The seminar can be held online on the official International Business Academy platform. On completion of the training you will be given a link to the recording, which will be available for one month.
*dates are subject to additional confirmation

Seminar dates

Schedule: 10:00 to 17:30

Cost 296 500 tenge

excluding VAT

* VAT of 16% will be added to the invoice

The price includes:

Seminar
Exclusive handout materials
IBA certificates
Notepads, pens
Lunches and 2 coffee breaks

Pay

A well-organised and well-run PR campaign brings real practical benefit and opens up new opportunities for your business. How to use the latest PR technologies effectively to maintain a positive image and increase the enterprise's competitiveness?

During the seminar you will understand how to interact properly with the media: the art of professional dialogue. You will understand how to create internal corporate PR as a means of maintaining the company's positive image. You will learn the rules for writing PR materials for online media.

The seminar participant will learn:

How to plan and run PR campaigns: from budgeting to effectiveness analysis
How to build relationships with government bodies and investors
How to increase loyalty and trust towards your company (its goods and services) in the consumer's mind
How to create PR on the Internet: Social Media Marketing tools and methods — developing a strategy, creating a concept, kinds and types of communication
How to create special events: quality practice and creativity
How to manage an information and reputation crisis: analysing probable causes and preventive techniques

Key Account Manager

Natalya Batukhtina

ns@iba.kz +7 702 777 44 11 WhatsApp

Key Account Manager

Юлия Копцева

manager@iba.kz +7 702 777 44 11 WhatsApp

Office Manager

office@iba.kz +7 702 777 44 11 WhatsApp

Seminar programme Download programme as PDF

Get a personalised commercial proposal in PDF format

Programme

Day 1

The «pizza» of corporate communications: GR, IR, Media Relations, internal corporate PR and more!
How to bake and eat it?
Are the media needed, and when? For and against! The Law on Mass Media and the Law on Advertising
Rules of the game = corporate communications strategy: development and implementation. The corporate information field
Forming the information policy. Examples (samples) of real information policies
The PR planning algorithm.
Media contacts: building media relations. The basic media list (creation and verification)
The company's top managers and the media. Profile of the ideal newsmaker. SWOT. Media audit. Building the company head's relationship with the media: developing a plan. Video
Auditing the company's news hooks and their alignment with the company's course and with what marketing is doing. Press release, press kit, other texts

Day 2

A programme of effective media comments. Handling media enquiries. The comments database and FAQ
Press events (breakfasts, press briefings, press conferences, etc.) done to perfection
Internal PR tools: the honours board, the company's birthday, internal letters, the wall newspaper, internal media, etc. Examples. Mistakes and tricks. SMM for employees
Working with partners: effective advice lines, joint press conferences, open days, etc. Successful business cases
IR: roadshows, the financial calendar, the website and other tools. Examples
GR: charitable and educational projects, letters to government bodies, joint press events. Examples
Portfolio and career in PR and marketing. Recommendations, books, associations, tricks!

Effective PR technologies

Seminar dates

The price includes:

Key Account Manager

Key Account Manager

Office Manager

Programme

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