The seminar can be held online on the official International Business Academy platform. On completion of the training you will be given a link to the recording, which will be available for one month.
*dates are subject to additional confirmation
excluding VAT
* VAT of 16% will be added to the invoice
PR IN THE DIGITAL AGE
The PR training is a practical immersion in a field where every word shapes reputation and every interaction with the media or partners becomes a new opportunity for the PR professional's career growth. During the training participants will become familiar with real cases, analyses and tools that can be applied at work immediately after the training.
The main emphasis is not on dry theory but on work «in the field»: writing PR texts, the fine points and nuances of building relationships with the media, crisis communications, using AI in PR, developing news-hook scenarios for the media and bloggers, analysing event formats. Modern communication tools are discussed — from personalised mailings and detailed press releases to posting information on social networks. The final part of the training involves participants working on a PR campaign.
Trends in PR
Working with texts
Interacting with the media
Handling negativity
Developing the concept of an event with the participation of media and bloggers
