PR specialist, journalist, copywriter, SMM specialist
Winner of 28 media competitions
Author and presenter of the copywriting course "Waltz of Letters, Tango of Words"
Organiser of international conferences, international exhibitions and international theatre festivals
Active social media user: 9,000 followers
Professional interests
Strategic communications
Corporate reputation management
Media relations
Developing PR campaigns
Crisis PR
Organising press conferences and events
PR effectiveness analysis
Writing and editing articles
Multimedia content: video, photo, infographics
Interviews and working with sources
Social media and digital platforms
Target audience analysis
Social media content
Targeted advertising and its analysis
Working with opinion leaders
Reputation management on social media
Writing advertising copy
Storytelling
Literary editing and proofreading
Delivering trainings and courses
Practical experience
CATEXPO company, Almaty
Organised 20 seasons of the Central Asia Fashion Spring&Autumn international fashion exhibition: PR strategy, working with media and bloggers, writing press and post-releases, arranging interviews, producing media reports
Optimised existing and wrote new texts for the website
Built a new database of 60 media partners and worked with them on an ongoing basis
Introduced ongoing management of Instagram, Facebook and VKontakte: identifying the target audience, creating the content plan, creating and editing texts, stories, visual design, reels
Wrote analytical materials on the results of the project's business conference
Worked at a venue with a large number of people: 5,000 people
Forum Plus, the magazine of the Interstate Fund for Humanitarian Cooperation of the CIS member states, Moscow
Preparing in-depth text and photo materials on the socio-political, social, cultural and tourism topics of Kazakhstan
Elite Business Group company, Almaty
Organised an international online recruitment conference: 4 countries, 10 speakers, 1,250 participants (finding speakers, coordinating all organisational processes, preparing materials for sponsors and working with them, running the PR campaign on social media)
Worked with the media: arranging expert comments
Optimised existing and wrote new texts for the website
Cooperated with media partners: negotiated the best terms, which saved the company money
Ran Instagram, Facebook and LinkedIn on an ongoing basis: creating the content plan, creating and editing texts, stories, visual design, reels
Used the SendPulse mailing service to create and distribute advertising materials
Karaganda Academic Theatre of Musical Comedy, Karaganda
Organising and supporting PR events: the theatre's 50th anniversary, the DosStar International Operetta and Musical Festival, the Kuklyandiya International Puppet Theatre Festival covering 15 countries;
Worked with media and influencers: writing press releases, arranging interviews and press conferences; with foreign guests as an English interpreter
Conducted audits
PR strategy — development and implementation
Developed profiles on 5 social networks: Instagram, Facebook, TikTok, VKontakte, Odnoklassniki
Launched targeted advertising on social media: 20% growth in ticket sales from each advertising campaign
Interacted with large numbers of people, up to 900
Published a book for the theatre's 50th anniversary
Successfully found sponsors for the theatre's 50th anniversary
Created the theatre museum
Developed image materials: posters, calendar, reports
Conducted photo shoots
Filled the website with content
Coordinated the work of junior staff
Samruk Business Academy company, Astana
Organised and delivered the 16-hour training "Quality Text Writing — an Effective Communication Tool" as part of the open PR-school programme: 50 participants.
Tsvetopttorg company, St. Petersburg
Updated the website information weekly
Filled Instagram and VKontakte with content daily: posts, stories, community management
Created a series of sales posters for the chain's flower shops
Advised customers on buying flowers for significant dates
Gave competent feedback on negative online reviews
New Knowledge educational marathon, St. Petersburg
Worked on social media with sports stars Alexei Yagudin, Svetlana Khorkina, Svetlana Romashina, Tatiana Totmianina, Adelina Sotnikova, Sergei Burlakov and others. Preparing texts and photos, posting publications
Worked with the media online and on site during the event: accreditation, interviews, timely provision of information, press approaches
Cooperated with the security service of the largest venue — the Gazprom Arena stadium
Almaty Emergency Hospital
Carried out a full reconstruction of the website and filled it with new text and photo content
Created and promoted the hospital's Facebook page, which is still active today
Community management: tracking complaints and thanks from patients in the hospital and online
Worked with the media: writing press releases, arranging interviews and press conferences
Organised the hospital's 120th anniversary
Provided liaison between the hospital and government organisations
Major media of Kazakhstan: Izvestiya Kazakhstan, Forbes Kazakhstan, Svoboda Slova, Kazakhstanskaya Pravda, KazTAG news agency, Alau Kazakhstan (franchise of the famous magazine Ogonyok), Argumenty i Fakty, Liter
Wrote and edited text and photo materials on socio-political, financial, social, cultural and tourism topics.
Education
2001-2005 — Al-Farabi Kazakh National University;
Faculty of Journalism, specialisation "Publishing and Editing"
2024 — Anar Kydykova Academy of Psychology and Psychotherapy, Counselling psychologist in the relive modality
Further education
2023 — Olga Karaulova PR agency, Moscow, PR Director advanced training course
2023 — Kazakh language course at the Language Training Centre of Karaganda region
2023 — Advanced training courses "Practical Psychology" of the Association of Practising Psychologists of Central Kazakhstan
2020 — Mikhail Khristosenko SMM Academy, Moscow, advanced training course "Social Media for a Million"
2017 — Maigul Burgebayeva MSB School of Practical Internet Marketing, Almaty