Sales technologies for B2B managers

Duration 2 days

The seminar can be held online on the official International Business Academy platform. On completion of the training you will be given a link to the recording, which will be available for one month.
*dates are subject to additional confirmation

Seminar dates

Schedule: 10:00 to 17:30
Cost 296 500 tenge

excluding VAT

* VAT of 16% will be added to the invoice

The price includes:

  • Seminar
  • Exclusive handout materials
  • IBA certificates
  • Notepads, pens
  • Lunches and 2 coffee breaks
Register

Every sales manager has their own efficiency. What does it depend on? How do you get a bigger result for the same effort? This benefits everyone: both the company and the manager, since by definition it means a larger bonus. But why does sales efficiency not increase? Why are many managers inclined to think that the product or service they sell is not competitive, the price is high, the competitors have everything better, the bonuses are low? What is the SPIN technique? What is the point of active listening techniques? The answer is often quite simple: no knowledge of sales technique. This seminar is designed to remedy that shortcoming.

Key Account Manager

Natalya Batukhtina
ns@iba.kz +7 702 777 44 11 WhatsApp

Key Account Manager

Юлия Копцева
manager@iba.kz +7 702 777 44 11 WhatsApp
Seminar programme Download programme as PDF
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Programme

Day 1

Theoretical foundations

Preparation

Practical work: Drawing up a template for the salesperson's preparation stage

Trust

Practical work: Drawing up a greeting speech template

Day 2

Identifying needs

Practical work: Active listening skills

The closing stages

Practical work: The question algorithm of the SPIN technique

All areas