Building an external and internal PR system

The number of communication channels in the company is growing, and staff cannot keep track of what information reaches the market from where and in what form? Or fake information is being posted about you? Every public appearance by your employees is stressful, and something always goes wrong at your events?

Over two days of training you will work through these and many other issues, and be able to ask the questions you have long been seeking answers to. The trainer has vast experience of building systems and teams in marketing, advertising and PR, both internal and external.

The trainer has many successfully implemented projects, cases and real examples on which your staff can hone their skills.

Training method: workshop training — 30% theory and 70% practice: business games, analysis of cases from the Kazakhstani and global markets, viewing and analysing videos, and exercises using the company as an example.

Training goals:

• to give participants an understanding of how the system of relations with the media is built, how effective events are held, and how to prepare for public communications
• to systematise participants' knowledge of communications, and the causes and consequences of crises
• to enable participants to master ways of overcoming crisis situations and ways of preventing them

As a result of the training the participant:

• will build a mental logic for systematising PR and the company's activities from strategy to practical results, and learn to plan work so as not to «burn out»
• will better understand PR tools and forecast the results of their use
• will understand how to act in crisis situations and how to prevent them
• will learn to prepare for public speaking without stress
• will master the secrets of writing catchy headlines and selling texts
• will learn how to communicate more effectively on social networks and deal with trolling
• will receive ready-made forms for work